Joy Joy Films Productions
Established on October 11, 2022, our main services include:
- Quantitative analysis and survey of film and TV audience
- Script market testing
- Unfinished film market testing
- Finalized film market testing
About
"Filmmaking Is Not a Gamble"
Film production is a high-risk, high-reward investment. Not only are the investment amounts substantial, but the window for determining success is short, often relying solely on the first two weeks after release.
Our company primarily serves as a consultancy, assisting in various stages of film production. We help connect with audiences through market testing and provide clients with critical insights and data to maximize returns and increase the chances of success for their films.
"Casino Surveillance"
• Which IP will be the most popular in the market?
• What are the chances of success for your script?
• What is the box office potential of your film?
Our Services
Pre-Production Testing
Our company database includes over a thousand movie-loving audience members. For each movie project, we select the appropriate audience to conduct market testing on the script or film.
Focus Group Discussions
During Focus Group interviews, we record audio to provide our clients with complete audio and transcript files, ensuring the most objective market information.
Experienced Film Consultants
Our film consultants have extensive experience and deep insight into the film market, along with production experience. Beyond collecting audience information, they offer valuable suggestions for improvements to help the film achieve higher scores.
Professional Adjustment Reports
We customize questionnaire forms for different film projects to identify core issues, assist the creative team in adjusting the script or film, and help the marketing company target the right audience.
Our Experts
1
Commercial Film Audience Testers
We invite audiences to participate in film screenings and provide their genuine feedback and opinions. These valuable insights help refine the film content and ensure that the final product meets audience expectations.
2
Commercial Film/Script Testers
We engage passionate commercial film enthusiasts who have been trained in script reading. They help by reading film scripts and offering insights and perspectives from the mainstream film market.
3
Commercial Film Structure Researchers
We develop professional commercial film researchers who deconstruct and analyze successful commercial films globally. They provide detailed analysis reports to assist in refining scripts.
4
Film Screening Moderators
We train knowledgeable and skilled moderators to guide audiences through film screenings, ensuring the smooth operation of the testing process and the effective collection of feedback.
Our Film Testing Team
1
Diverse Test Audience
We have a large and diverse pool of film testing members, encompassing a wide range of ages, cultural backgrounds, and consumption habits. This diversity represents a broad spectrum of the audience and provides comprehensive and representative market feedback.
2
Precise Audience Segmentation
We maintain a detailed audience database that allows us to precisely segment and analyze our test members. This enables us to conduct customized testing for different target groups, ensuring a thorough understanding of the reactions and preferences of various potential audiences.
3
Commercial Film Experts
Our team possesses deep experience and expertise in commercial films, offering professional and practical suggestions to help the production team optimize the plot, character design, and story development. This ensures alignment with audience expectations and market trends.
4
Professional Moderators
We have an experienced and professional moderation team skilled in guiding the blind testing process and extracting key feedback. They not only ensure the smooth running of the tests but also effectively guide the audience in expressing their true viewing experiences, providing valuable market insights.
Our Past Service Cases and Experience
6
Script Tests
7
Film Tests
58
Audience Interviews
97.5%
Client Satisfaction
Quantitative Analysis and Survey of Film and TV Audience - Service Process:
1
Confirm the questionnaire content with the production company.
2
Select an appropriate target audience (500-1000 people) to complete the questionnaire.
3
Collect data and results, and provide them to the production company.
4
The production company customizes the film/TV project or script based on the questionnaire content and results.
Script Market Testing - Service Process:
1
Script
2
Identify a suitable target audience (10-50 people).
3
Sign an NDA (Non-Disclosure Agreement).
4
Read the script
5
Collect audience feedback
6
Calculate the audience expectation value and summarize script revision suggestions.
7
Revise the script
(This process is repeated 3-5 times until all issues are resolved, the "recommendation rate" reaches 90%, and the "negative rate" drops below 10%. Then, the final cut of the film is completed.)
Film (Final Cut) Market Testing - Service Process:
1
Identify a Suitable Target Audience (100 - 300 people)
2
Sign NDA (Non-Disclosure Agreement)
3
Conduct Film Screenings
4
Collect and Analyze "Recommendation Rate" & "Negative Rate"
5
Assess Film Pricing and Develop a Marketing Budget and Strategy
Latest Case Analysis
2024.5.1 XXX Film Version B (Revised) VS 2023.11.1 XXX Film Version A (Before Revision)
Recommendation Rate
Cinema
Recommendation Rate
Recommendation Rate
OTT
Platform Recommendation Rate
Platform Recommendation Rate
Negative Rate
Film Average Score
Male Lead
Likeability Score
Likeability Score
Female Lead
Likeability Score
Likeability Score
⬆29.54%
Recommendation Rate
⬆29.04%
Cinema Recommendation Rate
⬆50%
OTT Platform Recommendation Rate
—
⬇7.7%
Negative Rate
—
⬆0.53 points
Male Lead Likeability Score
⬆0.55 points
Film Average Score
⬆0.24 points
Female Lead Likeability Score
Our Partners
Renowned Film Production Companies
We have established strong partnerships with many well-known production companies in the industry, offering them professional pre-release film testing services.
Mainstream Media Platforms
We collaborate with leading video streaming platforms to provide comprehensive audience feedback, supporting their content production efforts.
Media Information Agencies
We have developed close partnerships with prominent media agencies in the industry, working together to promote the healthy development of the film industry.
Film Investors
We maintain strong connections with the broader market, attracting various investors to participate in the film industry and enhance funding for film production.
Behind the Scenes
Contact Us